Four women in neutral-toned outfits stand talking together in a bright, airy loft studio with brick walls, large windows, and wood floors.

Four women in casual neutral outfits walk together across a sunlit loft with white brick walls, wood floors, and large paned windows.

Five women in neutral linen and earth-toned outfits walk together across a sunlit wood floor in front of a white brick wall.

Four women in neutral linen outfits walk and laugh together through a bright, airy loft with white brick walls and large windows.

Four women in light, flowing linen outfits walk together across a sunlit loft with white brick walls, tall windows and wood floors.

Four women in neutral linen outfits stand smiling in a bright studio with white brick walls, large windows, and wood floors.

Four women in neutral linen outfits walk together across a sunlit wood floor in a bright loft with white brick walls and a large window.

Four smiling women in neutral linen outfits stand in front of a white brick wall and large window, each holding a donut.

Five women in neutral linen outfits stand together in a bright loft studio with white brick walls, large windows and a paper lantern.

Lactation Collective - Grand Rapids Branding Photography & Headshots

As a West Michigan photographer, I have been lucky enough to partner with multiple businesses over the years. This one was special, because my mom is one of the co-founders. I am so excited to share more about my branding partnership with the Lactation Collective, as it's an amazing resource for West Michigan area moms.

A woman in a green gingham dress kisses her baby, who wears a floral headband, while sitting on a cream rattan sofa by a sunlit window.

Smiling woman with long dark hair holds a baby girl in a pink bow headband and white dress on a sofa in a bright, airy room.

About The Lactation Collective

Here's a little from their website bio, so you can learn more about them: "It all started with a conversation…

In March of 2018, Anita Esquerra-Zwiers and Becky Antaya, sat side by side at a meeting in Grand Rapids — only to discover they were both from the Holland/Zeeland area. Most importantly, both Anita and Becky understood the growing need for lactation support, and the broader importance of women’s health.

A friendship was born.

One year later, Breastfeeding Advocates of Ottawa County (BAOC) was created around shared values of education, advocacy, resources, and community connection.

Fast forward to 2020, and the COVID-19 pandemic, and the world changed. Parents were still having babies, but healthcare settings became a difficult place to navigate. Becoming a parent is isolating enough, but trying to chestfeed during a global pandemic made it moreso. The growing distance between new parents and their healthcare providers showed the BAOC team how badly lactation services were needed, not just for the health of the dyad, but for the family as a whole. "

LEARN MORE HERE

A woman with long wavy brown hair in a gingham dress kisses a baby wearing a pink headband against a white brick wall.

Smiling woman with long brown hair in a gingham dress holds a baby in a floral headband against a white brick wall.

Smiling woman with long brown hair holds a baby while wearing a green gingham tiered maxi dress in a bright room with white brick walls.

A woman in a long green gingham ruffled maxi dress kisses a baby in a bow headband in a bright room with white brick walls.

How I Approached This Branding Photo Session

We wanted to capture the team in-action, as well as get some beautiful motherhood photos. One of the team members was pregnant, so she was our maternity model. We ran an external model-call for breastfeeding moms. I did not add the breastfeeding photos to this blog post, but we got a handful of mom and baby interacting, which makes great social media content for the team.

Smiling woman with long wavy hair sits on a rope swing in a bright loft with brick walls, wood floors, and a turquoise sofa.

Smiling woman with long curly hair, glasses and a stethoscope around her neck sits on a white cube wearing a beige dress and cardigan.

Smiling woman with long wavy hair and glasses, wearing a cream knit cardigan, sits against a white wall holding up a round breast model.

Soft doll in beige outfit rests beside a crocheted breast model while a pink Momcozy nipple sizing guide lies on a cozy couch.

Smiling woman with long curly hair and glasses sits on a rope swing in a bright loft studio with white brick walls and a turquoise couch.

Sleeping baby doll in a beige outfit and white hat resting on a tufted cream sofa beside two crocheted breast-shaped toys.

What To Expect During Your Branding Shoot

Branding shoots should be customized to your team. The team met me at the Grand Rapids studio for this session. We booked an additional hour due to the depth of content, but over 100 images were delivered after this! I love capturing the team interacting. Candid photography is my specialty. We also mixed in a good amount of headshots for this shoot. I love getting to see all of my photos on your website!

Smiling pregnant woman in a brown short-sleeve maternity dress cradles her baby bump while posing against a plain white wall.

Pregnant woman in a brown short-sleeve maxi dress and gold flats poses with a hand on her belly against a white wall.

A newborn baby's bare feet rest on a green and white checkered blanket while a parent's hand with a silver ring gently holds the legs.

Smiling woman sits beside a mother breastfeeding her baby in a rattan chair in a bright studio with white brick walls.

How much time is needed for branding photos?

There are many factors to consider when looking at booking a photoshoot. My minimum time is 30 minutes. However, I'd recommend that you book a longer session (1 hr+) if you have a larger team. This photoshoot lasted two hours, and gives the company room to post content for a LONG time. I try to give "evergreen" content that can be posted multiple times.